Develop | Deliver | Control
a brand service of eek n ack, inc.
Interactive at Search
Nashville, TN USA
On Jan 10, 2014 artchitecture.com introduced the latest in digital signage, the DArt Ids. An interactive digital signage service with a second screen experience that provides on demand information. The introduction was made at the TSE Search Event hosted at the Omni Hotel in Nashville.
The Search Foundation hosted their annual fundraising function, the TSE Search Event as part of The Special Event 2014 in Nashville.
We were invited to support the event and jumped at the opportunity to join the team in crafting a fundraising event to further the mission of this important foundation. The event commitee was looking for a Digital Signage system that would provide visual interest to support both sponsor recognition and auction information for the silent and live auctions.
A total of ten displays were incorporated into our digital signage network. Eight displays were mounted on truss towers and two larger monitors anchored the center of the room. The eight displays provided a traditional digital signage network. The 70 inch displays anchoring the center of the room were outfitted with the second screen experience provided by the DArt IDs. The themed silent auction featured the 5 Favorite things of popular industry professionals. A custom graphical interface was created for the 21 inch multi touch display using emulatorpro, a midi control software by SmithsonMartin. Each Button on the second screen featured custom graphics of the contributing event planners including a headshot and bio. When held a graphic overlay appeared on the 70" display. The custom graphic provided a list of the five auction items contributed.